Week 1 / The signature
Show one product or dish you want to be known for. Explain what it is, what makes it useful or appealing, and how a customer can get it. Use a current, authentic photo.
Week 2 / The people and process
Share a real part of the business: preparing an order, curating a collection, or answering a common question. Get permission before featuring identifiable staff or customers.
Week 3 / The practical detail
Remove a buying hesitation. Explain hours, pickup, sizing, ordering choices, product care, or availability using owner-confirmed information.
Week 4 / The timely reason
Promote an actual event, seasonal arrival, or clearly scoped offer. Confirm price, dates, capacity, and redemption rules before publishing.
Batch the decisions
Choose topics, gather assets, draft captions, and review them together. Keep one dated source sheet for prices, hours, and offers. Fewer fact checks repeated across messages means more time for the business.